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Search Engine Optimization Terms - Glossary C

Find Important Search Engine Marketing and SEO Terms

Topics: search engine optimization terms search engine optimization glossary search terms definitionssearch definitionsinternet terms glossaryweb terminologyweb phrases definitionssearch term definitionssearch engine optimization terms Portland Oregon

 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

C

Call to Action

Advertisement on a web page enticing users to take a defined action. Examples range from “Click here” or “Buy now” to “Enter now to win a free trip to Hawaii” or “Click to download a free white paper.”

Call-to-Action Link

A link displaying the complete URL of the linked page.
Example: <a href=“http://www.powerwebwriter.com/index.html”>SEO Service</a>.

Click Popularity

The relevance of search results by monitoring user activity from the search results. Click popularity algorithms are one of the most effective ways of presenting relevant search results.

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Click-Down Ad

An ad that lets the site visitor to stay on the same web page, while viewing advertising content. Another page will display on the user’s screen, usually above or below the first ad.

Click Fraud

A situation occuring in pay per click advertising, when someone manually, or using a software prorgram, clicks on an ad to run up advertising charges.

Clickthrough

The process of clicking on a link in a search engine output page to visit an indexed site. This is an important factor in the process of receiving visitors to a site via search engines.

Clickthrough Rate (CTR)

The number of clickthroughs divided by the number of impressions, multiplied by 100 and expressed as a percentage. For example, your CTR is one percent if 100 people are shown your ad and one person clicks through to your site. Also called: ad impression ratio or yield.

Cloaking

Delivering different content to different users based on their IP address or user-agent string. It is used to deliver different search engine optimized content to the search engines and then different content to the users. Considered unethical and will result in lower ranking or blacklisting by by search engines.

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Clustering

Search engine search results pages, clustering is limiting each represented website to one or two listings.

Code Bloat

A situation occuring when web page or entire site is contains excesive page code including HTML, font tags and scripts. Search engines have difficulty indexing a page with code bloat.

Comment

HTML tags are used to hide text from browsers. Some search engines ignore text between these symbols but others index such text as if the comment tags were not there.

Comment Tag

An HTML tag that is invisible to end-users, but can be picked up by search engines.

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Competition

Websites competing for the keyword or key phrase you are researching using a major search engines.

Content

Information located on a web page. This includes text, images, and any other types of information that a webmaster places on the page.

Contextual Advertising Network

Ads spreading on relevant websites that form the network. Thus your ad can reach a vast and highly-targeted audience. AdSense is Google’s contextual advertising network.

Content Integration

Advertising within editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as: “web advertorial” or “sponsored content”.

Content Management System (CMS)

A software progam used in developing and editing website content. A CMS programs makes it easier to organize, control, and publish content in documents and manageges collaborative development.

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Content Targeting

Relevant ads on content websites, rather than on search results pages: also known as contextual advertising or content-targeted advertising.

Conversion

A defined action in response to your ad’s call to action. A conversion may be a sale, a registration, download, or entry into a lead database.

Conversion Rate

The number of visitors who respond to your ad’s call to action divided by the number of impressions, multiplied by 100 and expressed as a percentage.

Cookie

A piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the server whenever the browser makes additional requests. Cookies contain information about login or registration information, online “shopping cart” information, and user preferences.

Cookie

Someone who writes advertising copy for print or electronic media. An inndividual who writes text copy for websites is called an "online copywriter."

Cost-per-Action (CPA)

Pricing based on the number of actions in response to your ad. An action may be defined as a sales transaction, a customer acquisition, or simply a click.

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Cost-per-Click (CPC)

Pricing based on the number of clicks your ad receives. A typical range is 5 cents to $1 per click. Also known as pay-per-click. CPC may also refer to cost-per-customer.

Cost-per-Lead

Ad pricing based on the number of new leads generated by your ad. For example, you might pay for every visitor that clicks on your ad and successfully completes a form on your site.

Cost-per-Order

Ad pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.

Cost-per-Sale

Advertising pricing based on the number of sales transactions your ad generates. Also known as cost-per-acquisition or pay-per-sale.

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Cost-per-thousand-impressions (CPM)

Ad price based on number of impressions served over a period of time. A $50 CPM means you pay $50 for every 1,000 times your ad appears. (“M” is the Roman numeral for 1,000.) Also known as pay-per-impression.

Counter

A program that tracks the number of impressions to a web page.

CPM

Cost per 1,000 impressions.

Crawler

A robotic program that visits and downloads web pages and stores them to be inspected by the search engines later. Also called a search engine spider.

Crawler-Based Search Engine

Applications used to gather, and sort information about websites then provide search results relevant to the user’s query. To get information about websites, crawler-based search engines use special automated programs known as crawlers, spiders, bots or robots; for indexing purposes - resulting in search engine rankings. resulting in indexing for rankings.

Crawling the Web

The function of the search engine crawler. It will follow a set list of pre-defined links that are deemed worth while to follow.

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Cross Linking

Interlinking domains together to inflate link popularity. It’s used to artificially inflate link popularity and improve rankings. Google downgrades the ranking for sites using cross linking.

Cascading Style Sheet (CSS)

A standard for specifying the appearance of text and other elements. CSS is typically used to provide a single “library” of styles that are used repeatedly in a web site. By changing a single specification the look of a large number of documents can be easily changed.

Click Through Ratio (CTR)

A ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it.

Customer Life Cycle (CLC)

A term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

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