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Search Engine Optimization Terms - Glossary

Find Important Search Engine Marketing and SEO Terms

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

G

Gateway Page

A page submitted to a search engine crawler/spider that provides information for the search engine crawler the data it needs. Information is presented in a proper format that enables the search engine algorithm to properly calculate the relevance of the site for future listings. Determinging the relevance of a page is referred to as “placement.” The gateway page frequently exist for a search engine spider to review, but not for human viewing. Also known as bridge pages, doorway page, entry pages, portals or portal pages. Depending on the format, a gateway page may viewed as spam.

Geo Targeting

Distribution of ads to a particular geographical area. Use of city, state, geographical region, or country in targeted keyords for a specific page.

GG

Google Guy or Google Representative for WebmasterWorld

Google

Internet search engine with 60% to 80% of all search traffic, depending on statistical source. Search engine optimization (SEO) frequently refers specifically to optimizing a website for a high Google ranking.

Avoid confusion about Google by reviewing The Top 10 Google Myths.

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Google API

Service is software for searching Google. Google does not approve of people using automated software tools to request information from their index. However, Google allows their database of more than 4 billion documents to be searched using their software.

Google Bombing

A method of getting a large number of backlinks targeting one keyword phrase in the link text so that a web page will come up for that keyword.

Google Bot

Name given to the Google spider that crawls the web looking for webpages. It can be recognized by the user-agent string which has Goolgebot in it. Alternate spelling: goolebot.

Google Dance

A term used for the Google indexing process. Historically, each month Google spiders do a deep crawl of the Web. PageRank is then updated for the retrieved pages and the Google index database is updated. Google now uses an incremental system, referred to as “everflux”, that is updated daily.

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Google Everflux

An anomoly by which pages can quickly appear and then disappear in google page rankings. Usually occurs to newly added WebPages.

Google Toolbar

A toolbar for Internet Explorer allowing you to do a Google search without opening Google’s website. The toolbar also displays the Google PageRank (PR) of the page currently displayed in the browser.

Google.com

The leading Internet search engine with 60% to 80% of all search traffic, depending on statistical source. Search engine optimization (SEO) frequently refers specifically to optimizing a website for a high Google ranking.

Googlebot

The crawler that Google uses on a daily basis to find and index new web pages.

GOOGOL

The original name for the Google search engine. From the number - 1 followed by 100 zeros.

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