Search Engine Optimization Terms - Glossary
Find Important Search Engine Marketing and SEO Terms
An HTML document should have a HEAD tag at the beginning of its code. The information contained inside the head tag (<HEAD>...</HEAD>) describes the document. It does not show up on the page displayed by the browser. The Title tag and Meta tags are found inside the Head tag.
Search engines give extra weight and importance to the text found inside HTML heading sections. It is generally considered good advice to use headings when designing web pages and to place keywords inside headings.
Syntax: <H1>Keyword in the Heading</H1>, < H3>Keyword in the Heading</H3>, etc. There are standard rules for the structure of HTML pages. They are in a document-like fashion: first the title, then a major heading that usually describes the main purpose of the section. Subheadings highlight the key points of each subsection. Many search engines rank the words found in headings higher than the words found in the text of the document. Some search engines also evaluate information about keywords found in all headings together.
Unethical search engine optimizers may place links on a site and then hide them by making them the same color as the back-ground, or hiding them behind a CSS div.
Like hidden links, hidden text is the art of hiding text on the webpage to influence search engine rankings. They can be hidden by making the text the same color as the webpage or using a CSS div and hiding the text in there.
A request from a browser for a specific entitiy from a Web server. This can be a web page or other Internet files and function. Actions can include viewing an image, starting an animation, downloading or uploading a file, listening to audio, opening - PDF or MS Word files, database file, or other documents. “Hits” are a way of meauring a hosting server activities. A hit takes place every time a file is accessed on your website - it is not as simple as ‘opening a web page.&rlsquo; The total hits totals for a website are the aggregate of all requested files. Generally, a large number of hits are a positive sign for a website.
A type of data are most commonly used by Network Administrators to determine the load on a single Web server within a server farm. In terms of Web analytics and marketing, this data is a great deal useless.
Originally, the web page that your browser is set to use when it starts up. The more common meaning refers to the main web page for a business, organization, person or simply the main page out of a collection of web pages.
An Internet search engine founded in 1996 by Wired Magazine, later purchase by Lycos in 1998. Hotbot features search from the three large search engines; Google, Teoma, and Inktomi.
An Internet service that checks host server IP address for accessibility. The monitoring center sends an ICMP packet to your server’s echo port and listens for a response. When the echoed packet is received from the host server, it is compared with the original packet sent. If the data matches, the host server is considered accessible.
Three letter file extension for Hypertext Markup Language. Saved as filenames with “htm” file extension.
Hypertext Markup Language. Saved as filenames with “html” file extension.
HTML table model allows authors to arrange data - text, preformatted text, images, links, forms, form fields, other tables, etc. - into rows and columns of cells. Nowadays, especially in the context of Web 2.0, the use of tables for page layout is widely discouraged by expert Web designers since it makes the source code less readable and slowly rendering in Web browsers and the page content harder to update. By their nature, tables are meant for laying out tabular data, such as lists and matrices. For cleaner page layout, CSS is used nowadays, which also makes pages an easier nutrition for Web crawlers.
Hypertext Transfer Protocol
Hypertext Transfer Protocol Secure. Used for shopping carts and other areas that cannot be accessed using the browser “view source” feature.
A listing of websites created and maintained by editors who add links based on the policies particular to that directory.
Content on a web page, that when “clicked” opens a different web page within the current site, another website, or a different area on the same web page. Spiders use links to crawl from one page to the next as they index web sites. Often appears as a blue, underlined word or phrase.
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