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Power Web Writer  503.309.6691

Portland website marketing

Methodology For Powerful Websites

Conceptual Website Review:

I conduct a review of your current website pages. If you are planning a new website, or redesigning an existing site, we'll discuss your conceptual design and plan content to fit the overall theme for your site.

5 Point Website Content Analysis:

A pinpoint in-depth analysis of each critical area of your homepage, and/or other pages involved within the project. Each of the five significant writing areas of a web page receive a numeric score and the final score determines the quality of the page.

Competitive Analysis:

Review and analyze key competitors' websites. Every business has competition; we identify who they are, what they offer, and find features on their websites, both good and bad. Then you can make adjustments to your site accordingly.

Content Development Schematic:

This is the approach and plan for page(s) for your website. The Content Development Schematic takes into consideration the findings and information about your target market and your business goals. It also includes conclusions from your company's business analysis and the findings from the compeititive analysis.

Webpage Headlines:

I write several headlines appropriate for your site. Not all headlines are 'the right one.' This step works towards pinpointing the best headline for all the functionalities and goals of your business, the website, and the individual page. The headline sets the emotional tone and addresses the most important emotional issues your customers have about what you offer. Frequently, your website may test two or three headlines before choosing the best for your site.

Webpage Subheadlines:

Subheadlines provide the promise to read on. Subheadlines connect the headline to the copy/content body material. This bridges the emotional appeal of the headline to the logic of the writing within your page message. Once again, we will test several subheadlines to get the right one.

Message Copy and Content Writing:

This may take the form of long text with several hundred words, or short content, depending on the overall tone and purpose for the site and the individual page. I design the overall for scanability, skimming, and rapid reading. Text speaks directly to your customers, addressing their wants, needs, issues, and concerns.

Content Optimization and Relevance:

I optimize your web page(s) for Search Engine Relevance. I position key search terms strategically throughout the body of the text so Search Engine spiders (these are the programs used to rank your site) will find these terms and move your site toward the top of the rankings charts.

Copy Review:

I send the written copy to you via email attachment in MS Word. This is by far the fastest and easiest method for reviewing your website content. The Copy Review is your opportunity to clarify the content with your suggestions. You can use the MS Word Format Track Change editing feature to make comments about the content then return the document

Revisions:

I revise the content message until you are satisfied it meets all the pre-determined criteria. This means your writing content will match the preliminary analysis points.

Final Copy:

I send the final copy to you by email, so your website personnel can cut and paste onto your website.

I really like to get feedback about your website, so I check with you following the publication of your website to the web. I frequently suggest future advertising campaigns related to your site to can add more traffic or gain more conversions to sales.

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If you would like more information on how to analyze and structure website copy and content, request a copy of "The 10 Point Website Analysis Checklist." Your copy will arrive as an MS Word attachment via email.

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Stop Guessing! - Find out where your site ranks and what your site needs to get the traffic (and business) you want!

Request your FREE Web Site Search Engine Ranking Report No charge - no further obligation. Compliments of Power Web Writer, 503-309-6691.

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website design service + search engine optimization company Portland Oregon |  website design and web development includes search engine optimization Portland |  website design with seo Portland 
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Power Web Writer for Search Engine Optimization Services
Portland, Oregon, USA
Email: Contact Power Web Writer
Phone: 503-309-6691

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search engine optimization services Portland Oregon  SEO service company 

seo Portland |  Portland search engine optimization   Portland seo  Search engine optimization Portland website marketing 5949 SW Kelly Avenue Portland Oregon
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