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What Is Search Engine Marketing

Search Engine Marketing, also called SEM, is a term used for the full spectrum of Internet Marketing promotional techniques. SEM drives more website traffic by to your site by improving your website’s visibility. Basically - you pay for advertising that appears on the top pages. Your website visibility is limited only by the number of keyword search terms you target and the amount you are willing to pay for the search engine exposure.

“ Search Engine Marketing: The act of marketing a website via search engines; whether this be improving rank in the organic listings, purchasing paid listings, or a combination of these and other search engine activities. ”
Source: “Search Engine Optimization & Marketing Glossary”
Edited by Danny Sullivan

What's Included In Search Engine Marketing?

• Website architecture
• Web page copy writing and website sales copy
• Search Engine Optimization - also called SEO
• Search engine registration
• Pay Per Click programs
• Paid web page banner advertising
• Directory services paid inclusion programs
• Link building strategies
• Newsreader feeds, blogs, forums, communities, and others
• Website analytical analysis

Search Engine Marketing - Getting Started

Search engine marketing covers a wide area, so just getting started can be the hardest part. Take another look at the list above. Notice the first 4 items: Website architecture, web page copy writing, search engine optimization, and search engine registration. If you are developing your first website, your site needs all these.

However, if you already have a website, review your website architecture first. Make certain your site is already optimized with relevant authritative content and Search Engine Optimization. The real core of your search engine marketing is optimized web pages, including web page copy writing with powerful content.

All the other SEM strategies may help bring traffic to your site, but without a good foundation you may never get a well placed Search Engine ranking. There is more information on this topic on the Website Marketing page.

Pay Per Click - PPC - Your Rapid Search Engine Ranking Tool

Pay Per Click, or PPC, programs are a way of listing your website in an advertising area on a search engine. Begin by registering with a PPC program, like Google Adwords or Yahoo Search Search Maketing, also called Yahoo Sponsored Search. Then choose the key words search terms to bid on for advertising positions. Finally, write the advertising copy, usually limited to 250 characters or less, for all the key word search terms. After review, the pay per click service will place the ads along the top right area of the browser window for each key word search term.

Pay per click advertising charges a fee only when someone clicks on your ad and goes to your website. When you set up your PPC account you can set the dollar limits for your ad campaign. You can limit each ad by for each key word search term, daily limits, and monthly limts.

Pay per Click programs are a powerful Search Engine Marketing strategy because you can immediately post your site at the top of the Search Engines. However, the downside is the cost. To effectively implement a PPC program you must choose the right key search terms and plan your bidding.

Make Pay Per Click Your Pot Of Gold

Avoid letting PPC become an expensive blak hole! We can manage your PPC program or provide you training. Our Pay Per Click experience goes all the way back to 2000. We hammered it out with our competitors daily. There was no training, no “Idiots” books, just day to day struggle - and we figured it out, so you don't have to. Big hint: key word research. The really good news here is... By doing Search Engine Optimization on your website, you already have all the keywords you need to start your Pay Per Click program.

NOTE:Because Pay Per Click programs range from very small to enormous, we don’t quote a price for a PPC package. We scale our fees based on the number of keywords, the number of pages on your site involved in the program, and the time necessary to manage your program(s). So, we really do need to spend some time discussing your individual Pay Per Click program... then you'll know the value for putting you on the top of the Search Engines instantly.

Your Search Enging Marketing starts with Search Engine Optimization! Call 503-309-6691 to discuss your Search Engine Marketing program.

Go here to Compare the Search Engine Optimization Packages

Stop Guessing! - Find out where your site ranks and what your site needs to get the traffic (and business) you want!

Request your FREE Web Site Search Engine Ranking Report No charge - no further obligation. Compliments of Power Web Writer, 503-309-6691.

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