Search Engine Marketing And Website Content
Most Frequent Asked Questions & Answers
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My website isn't getting any traffic. Why?
Your website must have site visitors to elevate your search engine rank. However, your website also needs a high search engine listing (aka ranking) to be visible. So, you may feel like you’re running in circles.
You can improve search engine ranking with Search Engine Optimization. Also called “SEO”, search engine optimization uses specific rules to make your site more visible to the search engines.
This is especially true for the Google search engine. Google is by far the most popular search engine, so you must optimize your website according to Googles’ search rules, also known as the Google algorithm.
The best way to improve traffic is to develop a search engine optimized site and create a targeted search engine marketing program that starts with keyword aware sales copy and includes Search Engine Optimization.
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What is web sales copy?
Website sales copy is basically advertising written for web pages. It is intended to move the site visitor toward some action. The action can be a purchase, an inquiry, a request for more information. Web sales copy is different from traditional sales copy; it is shorter, using text “chunks”, greater repetition, and more frequent calls to action.
What is website content?
Website content is all the things you see and read on a website. This is includes all text, the images and graphics, plus the links and colors. We typically refer to the written text as “content”, web page “message ”, or just plain “text.”
Why is sales copy and other content important for search engine ranking?
The Internet was founded as an information tool. That’s why it’s called “The Information Super Highway.” Businesses now use the Internet as a marketing, advertising and sales tool. Search engines are computer programs that scan all websites to see if each site meets the rules of the Internet.
Websites are “ranked” according to the relevant information they contain. Your site needs as much content text relating direcly to the key search terms as possible. This will give you a much better opportunity for your website to obtain a high search engine ranking.
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How can I tell if my sales copy is any good?
Read your written content from your customers’ point of view. Does it speak directly to them? Is it relevant to their concerns, issues, and the reason(s) they came to your site? It’s not easy to put yourself in your customers’ shoes, but try it. Power Web Writer analyzes each client site for 5 critical content areas in our Website Writing Evalution. Once we complete an analysis, we know where the problems are located - and what requires improvcement.
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Stop Guessing! - Find out where your site ranks and what your site needs to get the traffic (and business) you want!
Request your FREE Web Site Search Engine Ranking Report No charge - no further obligation. Compliments of Power Web Writer, 503-309-6691.